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How Andy Hallinan Scaled a Subscription Funnel to 70,000+ Members in 6 Months
From Zero to 70K Subscribers: A Real Funnel Scaling Story
What does it really take to scale a subscription model from scratch to over 70,000 active members?
It's not just ads. It's not just a good product. It's a system—one built around performance, precision, and full-funnel thinking.
In this post, I'll walk you through the exact approach I used to take a digital subscription business from zero to 70K+ active users in just six months.
It Starts With the Right Offer
The biggest mistake most marketers make? Trying to scale an offer before it's truly proven.
At Making Web, I didn't build just another product—I built a program that delivered ongoing value and solved a
recurring pain point.
Validation Steps I Took:
● Launched Meta ad campaigns to cold audiences
● A/B tested different hooks, creatives, and landing pages
● Tracked Cost per Acquisition (CPA) and Lifetime Value (LTV) from Day 1
Once I had the right metrics, the scale came fast.
Building a High-Conversion Funnel
Here's where most campaigns fall apart: people think traffic = success. Not true.
I built a full-funnel system:
● Facebook & YouTube ads targeting pain-point keywords
● Optimized landing pages for mobile and conversion
● Automated email & SMS onboarding via Go High Level
● Upsells that added 20-30% to Average Order Value
The entire funnel was built to convert cold traffic, without relying on discounts or fluff.
Real-Time Optimization = Growth on Command
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